Friday, January 25, 2008

Head to Head

More in our continuing series of Q&A.

TTF asked:

"Today [my husband] heard some kind of poll that suggested that if McCain ran against Obama today, or if Hillary ran against Romney today, there wouldn't be much of a difference between them. I know how ridiculous polls like this can be, but how possible do you think it would be for the Republicans to end up winning the presidency?"


TTF is right to question the validity of general election match-up polls this far out, and before we even know who the candidate is. Four years ago, a Fox News poll taken on January 21 and 22, showed President Bush beating John Kerry by 7 points, 49-42, while an ARG poll had John Kerry edging out Bush 47-46. A month later, a CBS poll had John Kerry up 8 points, 50-42. These polls did not give us any clue as the final outcome. Rather, they give you somewhat of a sense of each candidate's base of support. None of the early polls had either candidate below 41 or 42%, so that gave us a good idea that this would be a close race, fought out among the 18 or 19% of "undecideds."

So what do the early polls for this contest show? Here are the results of a recent LA Times poll:

Clinton

46

Obama

41

McCain

42

McCain

42

Clinton

50

Obama

46

Romney

39

Romney

35

Clinton

51

Obama

47

Huckabee

38

Huckabee

37

Clinton

53

Obama

49

Giuliani

37

Giuliani

32


And, just to round it out, here are the results from a recent Wall Street Journal Poll:

Clinton

44

Obama

42

McCain

46

McCain

42

Clinton

52

Obama

48

Romney

36

Romney

35

Clinton

50

Obama

55

Huckabee

41

Huckabee

35

Clinton

52

Obama

54

Giuliani

37

Giuliani

34



So what do all these numbers tell us. I'd say that, like the early polls from 2004, they indicate floors of support. All told, we have eight different numbers for each Democrat, and four different numbers for each Republican. The lowest that Hillary Clinton goes, out of all 8 numbers, is 44%. That seems to be her floor. Using the same idea, here are all the candidates' "floors:"

Clinton 44%
Obama 39%
McCain 42%
Romney 35%
Huckabee 35%
Giuliani 32%

Of course, with more polling we can get an even better sense, but it is interesting to note that Senator Clinton seems to have the highest floor. It looks like she starts with the largest base of support, the largest group of folks who are gonna vote for her, as opposed to the Republican nominee, no matter what. On the Republican side, it's John McCain, no contest. The other three have far lower floors.

These floors do not necessarily mean that Clinton and McCain are the strongest general election candidates (although I think McCain clearly is the GOP's best chance). When it comes down to it, the election will still be won and lost among those 18-20% of "swing" voters. Clinton starts at 44% but can she close the deal on another 6%?

This is all very fun and interesting, but let's end with where we began. A lot can and will happen between now and November, and these polls are only a snapshot of voter preferences right now. They are not necessarily good predictors.

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